THE TECH BEHIND THE
CANVAS
At The Tech Canvas, we don’t just boost posts — we craft campaigns that work smarter. Here’s how we use the Meta ecosystem for your growth.
Facebook Ads
We design data-driven ad campaigns to put your brand in front of the right local audience, whether it’s generating leads, sales, or foot traffic.
Instagram Ads
From stories to reels, we create eye-catching content that inspires action, making sure your brand is part of the conversations your audience cares about.
WhatsApp Campaigns
We turn ads into conversations by connecting directly with customers on WhatsApp — where trust is high and conversions happen fast.
Meta Audience Targeting
Using advanced targeting, we reach the exact people who are most likely to buy, reducing wasted spend and maximizing ROI.
Because when it comes to performance marketing, it’s not about being everywhere — it’s about being exactly where your customers are.

WHO TECH CANVAS CATER TO
At The Tech Canvas, we know every business is unique — and so are its growth goals. That’s why our performance marketing strategies are designed to deliver results for both service-based businesses and e-commerce brands.
01. FROM CLICKS TO CONSULTATIONS

Whether you’re a consultancy, healthcare clinic, education institute, or professional service, growth depends on qualified leads — not just clicks.
Tech Canvas helps service businesses by:
Generating more calls, form submissions, and consultations
Running targeted campaigns that attract the right audience in your city or industry
Building smart funnels that nurture leads until they become paying clients
In short, Tech Canvas makes sure your ad spend delivers real opportunities, not just traffic.
02. FROM BROWSERS TO BUYERS

Selling online is competitive — traffic is easy to get, but turning it into sales is the real challenge.
Tech Canvas creates e-commerce campaigns that:
Boost product sales with precise targeting and remarketing
Recover abandoned carts and increase repeat purchases
Optimize ROAS (Return on Ad Spend) by focusing on your most profitable products
From fashion stores in Karachi to niche online shops across Pakistan, Tech Canvas builds strategies that turn browsers into loyal buyers.
FROM STRATEGY TO SALES: OUR PROCESS
1
Discovery & Goal Setting
We start by understanding your business, audience, and goals.
2
Strategy Development
We create a custom plan powered by SEO, PPC, and social ads.
3
Campaign Setup
From keyword research to ad creatives — every detail is built for conversions.
4
Launch & Monitor
Your campaigns go live, and we track every click, lead, and sale in real time.
5
Continuous Optimization
We don’t “set and forget.” We refine targeting, messaging, and bids for maximum impact.
6
Reporting & Insights
Clear, transparent reports — no jargon, just results.
HOW IT WILL HELP
YOU GROW?
Real Leads, Real Business Growth
In Pakistan, clicks don’t pay the bills — customers do. We help service providers and e-commerce brands generate qualified leads and sales that actually turn into revenue.
Smarter Budgets, Better ROI
We know marketing budgets are tight for SMEs in Pakistan. That’s why Tech Canvas ensures every rupee counts — with real-time tracking, optimized campaigns, and zero wasted spend.
Stronger Presence Where Pakistanis Are Online
From Karachi to Lahore and Islamabad, Tech Canvas keeps your brand active on Facebook, Instagram, and WhatsApp — the platforms Pakistanis use daily to connect, shop, and trust.
PERFORMANCE MARKETING IN PAKISTAN: YOUR FAQS, OUR FAVORITE ANSWERS
Curious about how performance marketing really works in Pakistan? You’re not alone. Here are the top questions businesses ask us every day.
How do you ensure lead quality, not just clicks?
We don’t stop at traffic. Tech Canvas sets up conversion funnels, call tracking, and lead validation — so agencies get real clients instead of cold leads.
Can you handle campaigns in both English and Urdu?
Yes. Most Pakistani audiences respond better in a mix of both. We create ad copies, creatives, and landing pages localized for the market.
How do you optimize budgets for Pakistan’s CPC/CPM rates?
We continuously A/B test targeting, creatives, and bidding. Instead of wasting money on broad audiences, we double down on high-intent segments to reduce cost per lead (CPL).
How transparent is reporting?
Every rupee is accounted for. Agencies get live dashboards and weekly reports showing clicks, leads, cost per lead, ROAS, and which campaigns are actually profitable.
Can you manage multiple client campaigns at once?
Yes. Tech Canvas is structured to support agencies — we manage, monitor, and optimize several client accounts simultaneously with proper tracking for each.
How do you deal with platform restrictions in Pakistan (ad approvals, policy issues, account bans)?
We’ve worked extensively with Meta Ads in Pakistan. Our team navigates policy restrictions, appeals rejected ads, and sets up compliant campaigns to minimize downtime.